2021中国化工数字化转型国际峰会

【关键词】数字化医疗、云端数据、医患互动、患者管理数据化、药企、患者社区

移动互联网在医患群体中已经成为不可缺少的部分，医药企业数字化活动竞争激烈、趋同化出现。随着「4+7」带量采购政策加速推进，医药企业该如何继续创新业务模式？如何在 2021 年持续实现商业价值？

《促进健康产业高质量发展行动纲要（2019-2022年）》中同时指出，要积极发展 「互联网 + 药品流通 」。 建立互联网诊疗处方信息与药品零售消费信息互联互通、实时共享的渠道，支持在线开具处方药品的第三方配送。加快医药电商发展，向患者提供 「网订（药）店取 」、 「网订（药）店送 」等服务。 随着 「4+7 」带量采购的推进，院外市场正在成为医药企业下一步竞逐的重心，因此也将驱动处方品种在零售渠道的发展，长期来看市场潜力巨大。

此次峰会将将采用「线下私享+线上直播」的方式围绕医药企业如何以患者为中心，创新医患服务, 通过数字营销和全渠道商务创新，驱动企业数字增长.

会议热点话题:

数字化环境下医患一体化的服务模式

基于云端大数据的医患互动与患者管理解决方案

建立医药全渠道商业化平台，助力药企应对后“4+7”时代

构建具有差异的全渠道客户体验，提升药企商业价值

如何利用有限的/固定的预算使药企营收增长最大化

以患者为中心-药企用户医学营销的数字渠道制胜之道

构建患者社区，实现患者精准教育

……

峰会时间：2021年4月15日-16日

大会地点：中国 -上海

大会主办方：上海希为 ECV International

主办方将提供：

2天会议同声传译设备

纸质会刊、APP电子语音材料

2天五星级酒店自助午餐券、茶歇以及五星级酒店提供的所有茶点

更多本次峰会详细内容，请登录官方网站：

http://www.ecvinternational.com/PharmaDigital/

联系人:Ciking Zhao

电话：+86 21 8026 0707-803

邮箱：cikingz@ecvinternational.com

关于ECV International

上海希为（ECV International）是亚洲领先的国际高端商业峰会及活动的主办和承办机构，拥有近 200位行业研究及活动策划、运营专家，每年在全球举办约40场高端国际峰会，涉及零售、汽车、纺织、鞋业、物联网、新科技等行业。

我们为超过半数的财富 2,000 强企业提供专业的商业会议及咨询服务，每年有超过 6,000 位来自戴姆勒、通用电气、阿迪达斯、可口可乐、阿里巴巴、ABB等跨国公司、专业机构及创新企业的决策人参加我们的会议和活动。我们的使命是通过提供专业服务帮助客户抓住发展机遇、迎接挑战、实现全球范围内的可持续发展，进而影响行业格局，引领行业未来

China Pharma Digital Marketing and Commercial Innovation Summit 2021

Mobile Internet has become an indispensable part of the doctor and patient groups, and the digital activities of pharma companies are fiercely competitive and convergent. With the acceleration of the "4+7" volume procurement policy, how can pharma companies continue to innovate their business models? How to continue to realize commercial value in 2021?

The "Action Program for Promoting the High-quality Development of the Health Industry (2019-2022)" also pointed out that it is necessary to actively develop the "Internet + drug circulation". Establish a channel for the interconnection and real-time sharing of Internet diagnosis and treatment prescription information and drug retail consumption information to support third-party distribution of online prescription drugs. Accelerate the development of pharma e-commerce and provide patients with services such as "pick-up in online order (pharmaceutical) store" and "delivery in online order (drug) store" to patients. With the advancement of "4+7" volume purchases, the out-of-hospital market is becoming the focus of competition for pharmaceutical companies in the next step. Therefore, it will also drive the development of prescription varieties in retail channels.

This summit will take place bothONLINE and in-personandfocus on how pharma companies can innovate medical services, and drive digital growth of companies through digital marketing and omni-channel business innovation based on “patient centricity”.

Highlights:

Doctor- Patient Integrated ServiceModelin Digital Environment

Doctor-Patient Interaction and Patient Management Solutions based on Cloud Big Data

Establish a Pharma Omni-channel Commercial Platform to Help Pharma Companies Innovate Commercial Model in post- “4+7” era

“Patient-centered”-How to Success in Digital Channel for Pharma Company Medicine

Marketing

Build a Differentiated Omni-channel Customer Experience to Enhance Pharma Enterprises’ Commercial Value

How to Maximize Revenue Generation with Limited/Fixed Budget for Pharma Companies

Build Patient Communities and Achieve Precise Patient Education

……

Attendees:

President/Vice President/Chief Executive Officer/Chief Operating Officer

CMO/Marketing Vice President/Marketing Director

Chief Digital Officer/CIO /IT Director/ CRM Director/Manager

Head of Digital Transformation/ Head of External Innovation

Clinical Lead

Head of Data Science/Analysis/Head of R&D

Head of Patient Marketing Innovation

……

Time:April 15-16, 2021

Venue:Shanghai, China

Organizer:ECV International

We will provide:

Simultaneous interpretation devicefor 2-day conference

Brochure, recordingmaterials

five-star buffet lunch coupons, tea breaks and all refreshments

More details, please visit our official website:

http://www.ecvinternational.com/PharmaDigital/

Contact Us:

CikingZhao

Tel: +86 21 8026 0707-803

E-Mail: cikingz@ecvinternational.com

AboutECV International:

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.

Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.

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