2021中国会员经济与CRM创新峰会

【关键词】会员经济、CRM、数字化、客户管理、私域流量、消费个性化、品牌会员

2021年中国率先进入疫情平稳期，同时消费者行为习惯出现了不可逆的新变化，线上化成为大势所趋，消费两级分化，圈层细分显著，全渠道呈常态，私域生态的繁荣推动了会员经济的发展。

在互联网用户增速放缓、平台发展逐步成熟的背景下，公域流量红利逐渐消失，品牌开始从“流量”思维向“留量”思维转型，纷纷开启私域流量池的建设。

消费者行为正在发生新一轮变化，展现出不同以往的新态势，品牌如何更好地服务消费者，实现“以消费者为中心”提出了崭新的考验，如何建设并健全品牌的会员体系已成为当下各大品牌主及零售商将共同面对的一个问题。

会议热点话题:

2021会员经济与私域增长创新洞察

数字赋能消费新动力，重构消费者CRM体系

全域数字化赋能品牌会员新增长

会员存量时代的下沉市场新机遇

以消费者为导向，构建数字化会员运营平台

私域流量的升级：用户智能运营与客户管理2.0

品牌如何打造以消费者个性化审美和消费偏好为主的会员运营模式

品牌会员的个性化定制服务与体验创新

……

峰会时间：2021年8月26日-27日

大会地点：中国 -上海

大会主办方：上海希为 ECV International

我们将提供：

2天会议同声传译设备

纸质会刊、APP电子语音材料

2天五星级酒店自助午餐券、茶歇以及五星级酒店提供的所有茶点

更多本次峰会详细内容，请登录官方网站：

http://www.ecvinternational.com/MembershipEconomy&CRM/index.html

联系人:Ciking Zhao

电话：+86 21 8026 0707-803

邮箱：cikingz@ecvinternational.com

关于ECV International

上海希为（ECV International）是亚洲领先的国际高端商业峰会及活动的主办和承办机构，拥有近 200位行业研究及活动策划、运营专家，每年在全球举办约40场高端国际峰会，涉及零售、汽车、纺织、鞋业、物联网、新科技等行业。

我们为超过半数的财富 2,000 强企业提供专业的商业会议及咨询服务，每年有超过 6,000 位来自戴姆勒、通用电气、阿迪达斯、可口可乐、阿里巴巴、ABB等跨国公司、专业机构及创新企业的决策人参加我们的会议和活动。我们的使命是通过提供专业服务帮助客户抓住发展机遇、迎接挑战、实现全球范围内的可持续发展，进而影响行业格局，引领行业未来。

China Membership Economy and CRM Innovation Summit 2021

In 2021, China took the lead in entering a stable period of the epidemic, and at the same time, new irreversible changes in consumer behavior have occurred. Online has become the general trend, consumption has two levels of differentiation, the circle segmentation is significant, and omni-channels becomes normal. The prosperity of the private domain ecology promotes the development of the “Membership Economy”

In the context of the slowdown in the growth of Internet users and the gradual maturity of platform development, public domain traffic dividends have gradually disappeared, and brands have begun to transform from "traffic" thinking to "retention" thinking, and have started the construction of private domain traffic pools.

Consumer behavior is undergoing a new round of changes, showing a new trend that is different from the past. How brands can better serve consumers and achieve "consumer-centered" puts forward a new test, and how to build and improve a brand's membership system has been become a problem that major brand owners and retailers will face together.

Highlights:

2021 Membership Economy and Private Domain Growth Innovation Insights

Digital Empowers New Power of Consumption and Reconstructs CRM system

Omni-Channel Digitalization Empowers New Growth in Brand Membership

New Opportunities in the Sinking Market in the Era of Member Stock

Consumer-Oriented, How to Build a Digital Membership Operation Platform

Private Domain Traffic Upgrade: User Intelligent Operation and Customer Management 2.0

How to Create a Membership Operation Model Based on Consumers' Personalized Aesthetics and Consumption Preferences

Panel Discussion: New Thoughts on Membership Growth under the Thinking of "Retention"

……

Summit time:Aug. 26-27, 2021

Venue:Shanghai, China

Organizer:ECV International

We will provide:

Simultaneous interpretation devicefor 2-day conference

Brochure, recordingmaterials

Two-day buffet lunch coupons, tea breaks and all refreshments provided by five-star hotels

More details, please visit our official website:

http://www.ecvinternational.com/MembershipEconomy&CRM/index.html

Contact Us:

CikingZhao

Tel: +86 21 8026 0707-803

E-Mail: cikingz@ecvinternational.com

AboutECV International

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE,Adidas, Coca-Cola, Alibaba, ABB, etc.

Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.

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