2021第二届中国B2B数字营销创新峰会

大家一同探讨如何从流量增长转变为全生态增长，实现B2B营销数字化转型，促进企业数字增长。

后疫情时代，B2B企业纷纷开始采取措施领导营销方式的创新。数字化时代也是新营销时代，市场和销售的关系被重新定义，企业内部组织结构数字化升级；数字营销催生了大量新的市场机会，也给市场人带来了新的挑战。

新营销时代，TO B市场人员如何成为数字营销专家，利用技术和大数据提升传播的效率？如何结合业务场景实现业务增长目的？本次峰会将围绕B2B营销数字化转型、B2B企业用户管理、B2B社交媒体营销、B2B私域运营、 Martech、C2M、B2B电商等热点话题，与大家一同探讨如何从流量增长转变为全生态增长，实现B2B营销数字化转型，促进企业数字增长。

热点议题

B2B全渠道数字化营销转型实战

构建L2C客户旅程数字化管理

引流、营销、获客，B2B直播如何破浪前行？

B2B如何做私域流量运营

辩论赛：品牌和效果，哪一个对当今的数字化市场人更重要？

Martech助力B2B企业经营ABM

C2M助力TO B品牌营销创新

圆桌讨论：从流量增长转变为全生态增长，B2B营销如何实现数字化转型

……

峰会时间：2021年11月29日-11月30日

大会地点：中国—上海

大会主办方：上海希为ECV International

我们将提供

2天会议同声传译设备

纸质会刊、APP电子语音材料

2天五星级酒店自助午餐券、茶歇以及五星级酒店提供的所有茶点

更多本次峰会详细内容，请登录官方网站：

http://www.ecvinternational.com/B2BDigitalMarketingAndEcommerce/cn.html

联系人: WesWei

电话：+86 21 8026 0707-803

邮箱：marketing@ecvinternational.com

关于ECV International

上海希为（ECV International）是亚洲领先的国际高端商业峰会及活动的主办和承办机构，拥有近 200位行业研究及活动策划、运营专家，每年在全球举办约40场高端国际峰会，涉及零售、汽车、纺织、鞋业、物联网、新科技等行业。我们为超过半数的财富 2,000 强企业提供专业的商业会议及咨询服务，每年有超过 6,000 位来自戴姆勒、通用电气、阿迪达斯、可口可乐、阿里巴巴、ABB等跨国公司、专业机构及创新企业的决策人参加我们的会议和活动。我们的使命是通过提供专业服务帮助客户抓住发展机遇、迎接挑战、实现全球范围内的可持续发展，进而影响行业格局，引领行业未来。

The Second China B2B Digital Marketing Innovation Summit 2021

In the post-epidemic era, B2B companies have begun taking steps to make innovation in marketing approaches. The digital era is also the new marketing era, the relationship between marketing and sales is being redefined and the internal organizational structure of companies is being digitally upgraded; digital marketing has given rise to a plethora of new market opportunities and new challenges for marketers.

In the new marketing era, how can TO B marketers become digital marketing experts and use technology and big data to improve the effectiveness of their communications? How to combine business scenarios for business growth purposes? The summit will focus on B2B marketing digital transformation, B2B enterprise customer management, B2B social media marketing, B2B private domain operations, Martech, C2M, B2B e-commerce and other hot topics, discussing about how to transform from traffic growth to full ecological growth, realize B2B marketing digital transformation and promote enterprise digital growth.

Hot Topics

B2B Omnichannel Digital Marketing Transformation

Building Digital Management of the L2C Customer Journey

How B2B Brands do Live Streaming for Traffic Referral, Marketing, and Customer Acquisition

How to do Private Domain Traffic Operations for B2B

Debate: Which is more Important to today's Digital Marketers, Branding or Results?

Martech Empowers B2B ABM

C2M Helps TO B Brands Innovate in Marketing

Panel Discussion: From Traffic Growth to Full Eco-growth, how B2B Marketing Realize Digital Transformation

Summit time: NOV.29-30, 2021

Venue:Shanghai, China

Organizer:ECV International

We will provide:

Simultaneous interpretation device for 2-day conference

Brochure, recording materials

Two-day buffet lunch coupons, tea breaks and all refreshments provided by five-star hotels

More details, please visit our official website:

http://www.ecvinternational.com/B2BDigitalMarketingAndEcommerce/

Contact Us:WesWei

Tel: +86 21 8026 0707-803

E-Mail: marketing@ecvinternational.com

About ECV International

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.

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