2021第二届中国美妆数字创新峰会

关键词：美妆，化妆品，护肤，新消费，她经济，内容种草，圈层营销，全域营销，下沉市场，全渠道增长，颜值经济，产品研发创新

2021年，中国在疫情常态化的推动下，新模式、新业态、新场景持续发展。新消费重构新市场，新品牌乘势高速突围，消费者的购买需求也从产品功能，扩展为对情感和体验的需求。在消费升级的趋势下，“网红直播带货”、“KOL测评种草”和“社交电商”等亦成为消费者购买决策的有效推手。如何与新时代消费者建立有效的连接已成为美妆行业各大品牌致胜未来的关键。

本次峰会将围绕“新常态·新消费”、“全域赋能、零售升维”、“国潮新势力”、“产品研发创新”、“电商直播”、“营销创新”等热点话题，与国内外平台商、咨询公司、品牌商、零售商、技术服务商等共同探讨中国美妆领域数字创新的最佳实践案例，助力在企业不确定环境中乘风破浪。

热点议题

新常态·新消费

科技创新赋能品牌全价值链

品牌数字化全链路营销

全渠道数字赋能，构建数字化消费体系

探索新兴下沉市场

挖掘新消费需求，引领美妆新潮流

营销新维度，新模式

差异化定制需求，产品创新原动力

峰会时间：2021年10月21日-10月22日

大会地点：中国—上海

大会主办方：上海希为ECV International

我们将提供

2天会议同声传译设备

纸质会刊、APP电子语音材料

2天五星级酒店自助午餐券、茶歇以及五星级酒店提供的所有茶点

更多本次峰会详细内容，请登录官方网站：

联系人: WesWei

电话：+86 21 8026 0707-803

邮箱：marketing@ecvinternational.com

关于ECV International

上海希为（ECV International）是亚洲领先的国际高端商业峰会及活动的主办和承办机构，拥有近 200位行业研究及活动策划、运营专家，每年在全球举办约40场高端国际峰会，涉及零售、汽车、纺织、鞋业、物联网、新科技等行业。我们为超过半数的财富 2,000 强企业提供专业的商业会议及咨询服务，每年有超过 6,000 位来自戴姆勒、通用电气、阿迪达斯、可口可乐、阿里巴巴、ABB等跨国公司、专业机构及创新企业的决策人参加我们的会议和活动。我们的使命是通过提供专业服务帮助客户抓住发展机遇、迎接挑战、实现全球范围内的可持续发展，进而影响行业格局，引领行业未来。

The 2ndChina Beauty Digital Innovation Summit 2021

Key Words:Product R&D Innovation,Appearance Economy,Omnichannel Growth,Sinking Market, Uni-marketing,Circle-based Marketing,Content Seeding, She Economy,Beauty,Cosmetics,Skin Care, New Consumption

In 2021, in the case of regular epidemic prevention and control, China made continuous efforts to promote the development of new patterns, new business formats and new scenarios. New consumption reconstructed new market. And new brands rode on the momentum to make breakthroughs. The consumption demands also expanded from function-oriented to emotion-oriented and experience-oriented. With consumption upgrade, “e-commerce live streaming”, “KOL evaluation and recommendation” and “social network-based e-commerce” have effectively influenced consumers’ decision-making. How to build up effective connections with consumers has become a critical factor of the success in the new era for brands in beauty product industry.

This summit will focus on hot topics such as “New Normal -New Consumption”, “Uni Empowerment, Ascending Dimensions Transform in the Retails Industry”, “New Power of China-Chic”, “Product R&D Innovation”, “e-commerce live broadcast” and “marketing innovation”. Domestic and international platform providers, consulting companies, brands, retailers and technology service providers will discuss the best practices of digital innovation in China’s beauty product industry for the purpose of helping enterprises to ride the wave of uncertainty in the business environment.

Hot Topics

New Normal----New Consumption

Technological Innovation Empowers the Full Value Chain of the Brand

Digital Full Chain Marketing of Brands

Omni-channel Digital Empowerment, Build Digital Consumption System

Explore the Emerging Sinking Market

Broaden New Consumption Scenarios and Drive Omnichannel Growth of the Brand

New Dimensions of Beauty Products Marketing, New Mode of Marketing

Differentiated Customization and the Driving Force of Product Innovation

Summit time: Oct. 21-22, 2021

Venue:Shanghai, China

Organizer:ECV International

We will provide:

Simultaneous interpretation device for 2-day conference

Brochure, recording materials

Two-day buffet lunch coupons, tea breaks and all refreshments provided by five-star hotels

More details, please visit our official website:

Contact Us:WesWei

Tel: +86 21 8026 0707-803

E-Mail: marketing@ecvinternational.com

About ECV International

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear,IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.

Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.

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